توضیحات کامل :

ترجمه مقاله آموزش هماهنگ سازی تضاد و تعارض در روابط مجاری بازاریابی، مشخصات توزیع کننده در 50 صفحه ورد قابل ویرایش به زبان فارسی به همراه اصل مقاله انگلیسی





مشخصات مقاله :



عنوان انگلیسی مقاله : Conflict-coordination learning in marketing channel relationships: The distributor view


عنوان فارسی مقاله : آموزش هماهنگ سازی تضاد و تعارض در روابط مجاری بازاریابی : مشخصات توزیع کننده


سطح ترجمه : عالی


شناسه ثبت محصول : ea (5)


لینک دانلود اصل مقاله :        http://ofmas.ir/tarjome/ea5.pdf


نحوه دانلود ترجمه : بلافاصله پس از پرداخت آنلاین 19000 تومان قادر به دانلود خواهید بود . لینک دانلود نیز به صورت هوشمند پس از پرداخت به ایمیل شما نیز ارسال می شود .


بخشی از ترجمه :


چکیده :

ﺑﻪ ﺭﻏﻢ ﻭﺟﻮﺩ ﺍﺛﺎﺭ ﻭ ﻧﻮﺷﺘﻪ ﻫﺎﻱ ﻋﻠﻤﻲ ﻧﺴﺒﺘﺎً ﺑﺎﻻﻱ ، ﭘﻴﺮﺍﻣﻮﻥ ﻣﺪﻳﺮﻳﺖ ﺗﻮﺯﻳﻊ ﺗﻀﺎﺩ ، ﺗﺤﻘﻴﻘﺎﺕ ﻣﺤـﺪﻭﺩﻱ ﺩﺭ ﺭﺍﺑﻄـﻪ ﺑـﺎ ﻳـﻚ ﺑﻌـﺪ ﻣﻴـﺎﻥ ﺳﺎﺯﻣﺎﻧﻲ ﻳﺎﺩﮔﻴﺮﻱ -ـــ ﺗﻀﺎﺩ ، ﺑﻪ ﻣﺮﺣﻠﻪ ﺍﺟﺮﺍ ﺩﺭﺍﻣﺪ ﺍﻳﻦ ﻣﻄﺎﻟﻌﻪ ﺩﺭﺻﺪ ﺷﻨﺎﺳﺎﻳﻲ ﻧﺤﻮﻩ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﻛﺎﻧﺎﻝ ﻫﺎﻱ ﺁﻣﻮﺯﺷﻲ ﺩﺭ ﻛﻨﺘﺮﻝ ﺗﻀـﺎﺩ(ccl ) ﺍﺯ ﺳﻮﻱ ﺍﻋﻀﺎﻱ ﺳﺎﺯﻣﺎﻥ ﺑﻪ ﻋﻨﻮﺍﻥ ﻳﻚ ﻣﻜﺎﻧﻴﺴﻢ ﺍﺯ ﻣﻴﺎﻥ ﺑﺮﻧﺪﻩ ﺗﻀﺎﺩ ﺍﺳﺖ ﻛﻪ ﺩﺭ ﻧﻬﺎﻳﺖ ﻣﻨﺠـﺮ ﺑـﻪ ﺑﻬﺒـﻮﺩ ﻗﺎﺑﻠﻴـﺖ ﻫـﺎ ﻭ ﺗﻘﻮﻳـﺖ ﺭﻭﺍﺑﻂ ﺑﺎﺯﺍﺭﻳﺎﺑﻲ ﺍﺯ ﺩﻳﺪﮔﺎﻩ ﻳﻚ ﺗﻮﺯﻳﻊ ﻛﻨﻨﺪﻩ ﻣﻴﺸﻮﺩ. ﺑﺮ ﭘﺎﻳﺔ ﺑﺎﺯﻧﻤﺎﻳﻲ ﻳﻚ ﺩﻳﺪﮔﺎﻩ ﻣﻨﻊ ﻣﺪﺍﺭ ﺷﺮﻛﺖ ، ﻳﻚ ﺑﻌﺪ ﻇﺮﻓﻴﺘﻲ ﺟﺬﺏ ﻛﻨﻨﺪﻩ ﻭ ﻳﻚ ﺭﻭﺵ ﺁﻣﻮﺯﺵ ﺑﻴﻦ ﺳﺎﺯﻣﺎﻧﻲ ، ﺑﻪ ﺍﺭﺍﺋﻪ ﺍﺭﺯﺵ ﻫﺎﻱ ﺗﻀﺎﺩ ( ﺭﻭﻳﻜﺮﺩﻫﺎ ﻳﺎ ﻧﮕﺮﺵ ﻫﺎﻱ ﻣﺜﺒﺖ ﺗﻀﺎﺩ ﻭ ﭘﻴﺸﮕﻴﺮﻱ ﺍﺯ ﺭﻓﺘﺎﺭﻫﺎﻱ ﺗﻌـﺎﺭﺽﺁﻣﻴﺰ ) ﻣﻲ ﭘﺮﺩﺍﺯﻳﻢ ﻛﻪ ﺑﻪ ﻋﻨﻮﺍﻥ ﻣﻨﺎﺑﻊ ﺷﺮﻛﺖ ﻣﺴﺘﻘﻴﻤﺎً ﺑﺮccl ﻭ ﺍﺳﺘﺮﺍﺗﮋﻱ ﻫﺎﻱ ﻭﺍﺑﺴﺘﻪ ﺑﻪ ﺁﻥ ﺍﺛﺮ ﻣﻲ ﮔﺬﺍﺭﺩ ( ﻋﻤﻠﻜﺮﺩ ﺳـﻮﺩ ﻣﺸـﺘﺮﻙ ﻭﻛﻴﻔﻴﺖ ﺍﺳﺘﺮﺍﺗﮋﻱ ﺑﺎﺯﺍﺭﻳﺎﺑﻲ ﻣﺸﺘﺮﻙ ). ﺑﻪ ﻣﻨﻈﻮﺭ ﺭﻳﺸﻪ ﻳﺎﺑﻲ ﺍﻳﻦ ﻣﻔﺎﻫﻴﻢ ، ﺑﻪ ﻃﺮﺍﺣﻲ ﻭ ﺳﻨﺠﺶ ﻓﺮﺿﻴﻪ ﻫﺎﻳﻲ ﻣﻌﺘﺒﺮ ﻣﻲ ﭘﺮﺩﺍﺯﻳﻢ ﺩﺍﺩﻩ ﻫﺎﻱ ﺍﻳﻦ ﻓﺮﺿﻴﺎﺕ ﺑﺮ ﮔﺮﻓﺘﻪ ﺍﺯ ۱۰۱ ﺗﻮﺯﻳﻊ ﻛﻨﻨﺪﻩ ﺻﻨﻌﺖ ﻏﺬﺍﻳﻲ ﺩﺭ ﺗﺎﻳﻮﺍﻥ ﺍﺳﺖ ﻫﻤﺎﻧﻄﻮﺭ ﻛﻪ ﭘﻴﺶ ﺑﻴﻨﻲ ﺷﺪﻩ ﺑﻮﺩ ، ﻧﮕﺮﺵ ﻫﺎﻱ ﻣﺜﺒﺖ ﺗﻀـﺎﺩ ﺭﺍﺑﻄﻪ ﻣﺜﺒﺘﻲ ﺭﺍ ﺑﺎ ccl ﻧﻤﺎﻳﺎﻥ ﻣﻲ ﺳﺎﺯﺩ ﺣﺎﻝ ﺁﻧﻜﻪ ﺍﺟﺘﻨﺎﺏ ﺍﺯ ﺭﻓﺘﺎﺭﻫﺎﻱ ﺗﻌﺎﺭﺽ ﺁﻣﻴﺰ ، ﺩﺍﺭﺍﻱ ﻳﻚ ﺭﺍﺑﻄﻪ ﻣﻨﻔﻲ ﺑـﺎ  ccl ﺍﺳـﺖ . ﺍﻓـﺰﻭﻥ ﺑـﺮ ﺍﻳﻦ ، ﻧﺘﺎﻳﺞ ﻧﺸﺎﻥ ﻣﻲ ﺩﻫﺪ ﻛﻪ ﻛﻴﻔﻴﺖ ﺍﺳﺘﺮﺍﺗﮋﻱ ﺑﺎﺯﺍﺭﻳﺎﺑﻲ ﻣﺸﺘﺮﻙ ، ﻭﺍﺳﻄﻪ ﻱ ﻣﻮﺛﺮ ﺩﺭ ﺷﻜﻞ ﮔﻴﺮﻱ ﺭﺍﺑﻄﻪ ﻣﻴـﺎﻥ  ccl ﻭ ﻋﻤﻠﻜـﺮﺩ ﺳـﻮﺩ ﺁﻭﺭﻱ ﻣﺸﺘﺮﻙ ﺍﺳﺖ. ﺩﺭ ﺻﻮﺭﺕ ﻭﺟﻮﺩ ﻧﮕﺮﺵ ﻫﺎﻱ ﻣﺜﺒﺖ ﺗﻀﺎﺩ ، ﺩﺭ ﺳـﻄﺢ ﺑـﺎ  ﻻ ، ccl ﻇـﺎﻫﺮﺍً ﺭﺍﺑﻄـﻪ ﻗـﻮﻱ ﻭ ﺳـﺎﺯﻧﺪﻩ ﺍﻱ ﺑـﺎ ﻛﻴﻔﻴـﺖ ﺍﺳﺘﺮﺍﺗﮋﻱ ﺑﺎﺯﺍﺭﻳﺎﺑﻲ ﻣﺸﺘﺮﻙ ﺧﻮﺍﻫﺪ ﺩﺍﺷﺖ.



ABSTRACT:

Although a fairly large body of literature exists on channel conflict management, little research has been done from an interorganizational conflict-learning perspective. This study explores how channel members can use conflict-coordination learning (CCL), as a conflict resolution mechanism, which leads to improved capabilities, which in turn can enhance co-created value in marketing channel relationships from a distributor point of view. Drawing on both a resource-based view of the firm, an absorptive capacity perspective, and an interorganizational learning approach, we propose that conflict values (positive conflict attitudes and avoidance of conflict behaviors) can be viewed as firm resources that directly influence CCL, which in turn can enhance co-created value (joint marketing strategy quality and joint profit performance). To explore these issues, we developed and tested our hypotheses with data from 101 distributors within the food industry in Taiwan. As predicted, we find that positive conflict attitudes are positively related to CCL, and that avoidance of conflict behaviors is negatively related to CCL. Furthermore, the results indicate that joint marketing strategy quality mediates the relationship between CCL and joint profit performance. Specifically, under high positive conflict attitudes, CCL strongly appears related to joint marketing strategy quality.